The Veneto region is widely recognized as a leader in the wine industry. However, despite having well-established brands, high-quality products, innovative approaches, and significant marketing investments, many wineries are struggling to meet their sales targets. This challenge stems from the difficulty faced by average consumers in navigating the vast array of wine options available. As a result, they often make uninformed choices, influenced by packaging and advertising, rather than selecting wines that align with their preferences and personalities. Cognitive research has shown that a negative first impression on a single product can have a lasting negative impact on the entire brand, affecting sales of other products as well. Therefore, the customer's decision-making process is crucial. Wineries should actively guide consumers towards making informed choices. This project aims to develop a smart app that incorporates psychological algorithms to help wineries profile customers and provide personalized wine recommendations, preventing negative first impressions and detrimental halo effects.
