The course will cover a wide range of topics related to culture and communication, with a particular focus on new media, divided into seven main topics: Culture: The concept of culture in social sciences, origins and classical theories. Communication theories: exploration of the main sociological theories of communication and their practical application. Media and identity: analysis of digital media in the construction of individual and collective identities. Social problems and media representation: case studies regarding social problems and the use of media as a tool for social change. Research techniques: introduction to social research techniques and their application in digital media. Media analysis: Methods of analysis of social media and social networks, use of specific software. Content production: creation of multimedia content, also with the use of generative AI tools.
Exercises carried out during the lessons and multiple choice quizzes.
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