SPOT - Social and innovative Platform On cultural Tourism and its potential towards deepening Europeanisation

Data inizio
1 gennaio 2020
Durata (mesi) 
Scienze Umane
Responsabili (o referenti locali)
Mori Luca
Parole chiave
Cultural tourism, new innovation tool, urban and regional development, European cultural heritage, rural landscape, good practice, case studies

Cultural tourism is changing. The traditional forms still exist – museums, art galleries, landscapes, historical sites, festivals – but both cultural destinations and the tourists are under transformation. Many ‘cultural tourists’ see themselves neither as seeking culture nor as tourists; there is increasing evidence of people seeking to experience culture rather than merely observing it. That is: agri-tourism where visitors want to experience rural life; people wanting to visit the actual venues of TV crime thrillers; culture being explored by those using themed routes in winery regions or via pilgrimage. These trends provide opportunities to both revitalise poorer and rural areas through economic and social development while protecting local cultures and landscapes. The project brings an extension of existing policies and the promotion of new approaches. The project’s aim is to develop a new approach to understanding and addressing cultural tourism and to promote development of disadvantaged areas. Based on an Innovation Tool and digital technology the project identifies layers of data and capitalise on existing practice, explores emerging forms of cultural tourism, identifies opportunities and develop strategies allowing local people to gain local benefit from their precious cultural assets. The project uses case studies across 15 European regions, consolidates definitions of ‘cultural tourism’, engages academics and stakeholders in developing policy proposals in practice and posits means of generalising the lessons via an Innovation Tool to assist policy-makers at all levels as well as practitioners. Positive and negative aspects of cultural tourism exist; a balanced development path needs to be sought. The project will help to identify themes and areas where intervention at local, regional, national and European levels may assist in achieving successful developments, it will help in managing that balance and offering solutions.

Enti finanziatori:

European Union
Finanziamento: assegnato e gestito da un ente esterno all'ateneo
Programma: EUROPA - Progetti Europei

Partecipanti al progetto

Luca Mori
Professore associato
Giovanna Rech
Professore a contratto
Aree di ricerca coinvolte dal progetto
Società inclusive e pratiche di cittadinanza
Titolo Autori Anno
Turismo culturale in Langhe, Monferrato e Roero: paesaggio, enogastronomia e letteratura Rech, Giovanna; Mori, Luca; Migliorati, Lorenzo 2022
Social Representations about Cultural Tourism in the Time of COVID-19: A Case Study of Langhe, Monferrato and Roero (Italy) Rech, Giovanna; Migliorati, Lorenzo 2021
Territori resilienti e paesaggi digitali: il turismo culturale nelle Langhe, Roero e Monferrato Rech, G.; Migliorati, L. 2021
Nuove sfide al turismo culturale in un paesaggio letterario. Il caso di Langhe, Monferrato e Roero e il Covid-19 nel progetto SPOT Rech, Giovanna; Migliorati, Lorenzo 2020