Organisation of company information systems (i) (2005/2006)

Course not running

Course code
4S01411
Name of lecturers
Claudio Baccarani, Federico Brunetti, Elena Giaretta
Coordinator
Claudio Baccarani
Number of ECTS credits allocated
6
Other available courses
Academic sector
SECS-P/10 - ORGANIZATION AND HUMAN RESOURCE MANAGEMENT
Language of instruction
Italian
Period
2nd semester dal Feb 20, 2006 al May 31, 2006.

Lesson timetable

2nd semester
Day Time Type Place Note
Tuesday 8:30 AM - 10:10 AM lesson Lecture Hall T.3  
Wednesday 8:30 AM - 10:10 AM lesson Lecture Hall T.3  

Learning outcomes

the course is meant to introduce the students to the internal and external components of company communication: communication to the organisation and marketing communication.

Syllabus

Contents of the course.
1st module (12 hours): the company, management, stakeholders, informative systems
2nd module (14 hours): informative system in decision-making, marketing mix, advertisement, public relations.
3rd module (14 hours): company organisation, organising forms, creativity, changement.

Assessment methods and criteria

written and oral test