Gruppi di ricerca

I prodotti della ricerca cui il Gruppo è giunto a oggi si sono focalizzati su: le dinamiche industry-based provision di strumentazione elettromedicale (a); su rapporto tra good-related product e service-related product (b), il tuolo del product concept nell’esperienza del consumatore (c); sul posizionamento del prodotto nell’esperienza del consumatore (d, e; g); i fattori che portano all’adozione di un device medicale da parte del consumatore finale (f).

1. Cassia F., Ugolini M.M., Cobelli N., Gill L., Cameron I.D. (2018). “Industry-based issues in the provision of hearing aids in Italy”, World Review of Entrepreneurship, Management and Sustainable Development, vol. 14, n. 3, pp. 377-388, ISSN: 17460573 (research article - SJR Q1 Business and International Management; H Index 11).
2. Cassia F., Cobelli N., Ugolini M.M. (2017). “The effects of goods-related and service-related B2B brand images on customer loyalty”, Journal of Business & Industrial Marketing, vol. 32, n. 5, pp. 722- 732, ISSN: 0885-8624 (research article - range A ASN; SJR Q1 Business and International Management; H Index 52).
3. Cassia F., Ugolini M.M., Cobelli N., Gill L. (2015). “Service-based vs. goods-based positioning of the product concept: Effects on customer perceived value”, The TQM Journal, vol. 27, n. 2, 2015, pp. 247- 255, ISSN: 17542731 (research article - range A ASN; SJR Q2 Business and International Management; H Index 52).
4. Cassia F., Ugolini M.M., Cobelli N., Gill L. “Does a service-based positioning of the offering enhance customer perceived value?”, Proceedings, Naples Forum on Service, Napoli, Italy, 9-12 June 2015, pp. 1-11, ISBN: 9791220004862 (article included in the Proceedings of the conference).
5. Ugolini M.M., Cobelli N., Cassia F., Gill L., Cameron I.D., “Service issues in the Italian hearing aid industry”, Proceedings, 8th EuroMed Annual Conference, Verona, Italy, 16-18 September 2015, pp. 2300-2307, ISBN: 9789963711376 (article included in the Proceedings of the conference).
6. Cobelli N., Gill L., Cassia F., Ugolini M.M. (2014). “Factors that influence intent to adopt a hearing aid”, Health and Social Care in the Community, vol. 22, n. 6, pp. 612-622, ISSN: 09660410 (research article - Impact Factor: 2.047; ISI Journal Citation Reports Ranking: 6/42; H index 53; SJR Q1 Health Policy e Q1 Social Sciences).
7. Cassia F., Ugolini M.M., Cobelli N., Gill L., “Service-based vs. goods-based positioning of the offering: Effects on customer perceived value”, Proceedings, 17th Toulon-Verona Conference Excellence in Services, Liverpool, England, 28-29 August 2014, pp. 51-60, ISBN: 9788890432743 (article included in the Proceedings of the conference).

Componenti: Nicola Cobelli (Università degli Studi di Verona), Marta M. Ugolini (Università degli Studi di Verona); Fabio Cassia (Università degli Studi di Verona); Ian D. Cameron (The University of Sydney - Australia); Liz Gill (The University of Sydney - Australia).