Comunicazione di impresa: indicazioni didattiche (2024/2025)

  1. Home
  2. Teaching
  3. Percorso formativo 30CFU e 60CFU
  4. PERCORSO 60 CFU CLASSE A045
  5. Insegnamenti
Course code
4S012753
Name of lecturer
Paola Castellani
Coordinator
Paola Castellani
Number of ECTS credits allocated
1
Academic sector
SECS-P/08 - MANAGEMENT
Language of instruction
Italian
Period
not yet allocated
Course news Seminars related to the course

Syllabus

The stakeholder-oriented company
The strategic governance of the stakeholder relations system Definition of corporate communication: purposes, subjects, areas
Stages of evolution of corporate communication
Positioning process for effective communication
Corporate communication tools
The company tells its story: corporate museums and the valorization of corporate culture

Assessment methods and criteria

The exam includes some open questions.
The exam covers the entire program of the course taught in class and aims to ascertain the knowledge acquired and the ability to apply it to concrete situations.
The lesson notes are considered for the purposes of preparing for the exam.

Share