The course will cover a wide range of topics related to culture and communication, with a particular focus on new media, divided into seven main topics:
Culture: The concept of culture in social sciences, origins and classical theories.
Communication theories: exploration of the main sociological theories of communication and their practical application.
Media and identity: analysis of digital media in the construction of individual and collective identities.
Social problems and media representation: case studies regarding social problems and the use of media as a tool for social change.
Research techniques: introduction to social research techniques and their application in digital media.
Media analysis: Methods of analysis of social media and social networks, use of specific software.
Content production: creation of multimedia content, also with the use of generative AI tools.
