Publications

Authors:

Raccanello, Daniela; Hall, Rob; Burro, Roberto

Title:

Can emojis mean “Earthquake”?

Year:

2020

Type of item:

Articolo in Rivista

Tipologia ANVUR:

Articolo su rivista

Language:

Inglese

Format:

A Stampa

Referee:

Sì

Name of journal:

Applied Ergonomics

ISSN of journal:

0003-6870

N° Volume:

89

Page numbers:

1-9

Keyword:

Earthquake, Emoji, Communication, Emotion

Short description of contents:

With the increase in digital communications systems and social media, there is a need for simple graphics-based ways to signal the occurrence of major disasters. We describe the development and initial usability testing of a sign to indicate that an earthquake has occurred. We involved 264 Italian adults, who completed an online survey to evaluate the evocativeness, simplicity, and universality of 16 emojis depicting earthquakes. Through a Self-Organising Map analysis we identified four similar response profiles to the evocativeness scale, differing in their mean strength. A non-metric Multidimensional Scaling suggested that evocativeness was higher for the emojis featuring a damaged building. Linear Mixed Models indicated that emojis with fabricated vs. natural structures were judged as more evocative, simpler, and more universal when characterized by danger from falling objects. In some cases, adding behavioral elements increased evocativeness. Practical implications for informing the development of a new emoji for earthquakes are discussed.

Product ID:

115754

Handle IRIS:

11562/1022960

Last Modified:

November 16, 2022

Bibliographic citation:

Raccanello, Daniela; Hall, Rob; Burro, Roberto, Can emojis mean “Earthquake”? «Applied Ergonomics» , vol. 89 , 2020 , pp. 1-9

Consulta la scheda completa presente nel repository istituzionale della Ricerca di Ateneo