Management of Service Companies (2019/2020)

Course code
4S003182
Name of lecturer
Giuseppe Favretto
Coordinator
Giuseppe Favretto
Number of ECTS credits allocated
6
Academic sector
SECS-P/10 - ORGANIZATION AND HUMAN RESOURCE MANAGEMENT
Language of instruction
Italian
Period
Sem. 1A dal Sep 23, 2019 al Oct 31, 2019.

Lesson timetable

Go to lesson schedule

Learning outcomes

KNOWLEDGE AND UNDERSTANDING
in-depth knowledge of the economic and business dynamics of social work organizations, their management and evaluation

ABILITY TO APPLY KNOWLEDGE AND UNDERSTANDING
ability to manage and manage problems related to human resources
decision-making ability in complex organizational situations.

SPECIFIC OBJECTIVES
The course aims to offer students a reading of the main organizational models that have been applied in the past and which are still used today by companies and administrations in various business contexts. Specifically, the course will deepen the theories and management models of Human Resources from the dawn of classical theories to the discovery of the human, group and motivation. Further reflection will be offered with the analysis of marketing and customer satisfaction in services in order to stimulate students to develop an attention to the users with whom they could compete in both private and public bodies. The theoretical analysis will be completed by an application part dedicated to the analysis of case studies and research applied in different sectors.

Syllabus

Contents
1° - Organization Theories; Technological Cycle (Rohmert and Luczak); Industrial Revolution and Work Rationalization; Work Organization Theories and Models; Classic Organizational Models (Weber and Fayol); Scientific Management and Classic Job Analysis (Taylor, Ford, Gilbreth); Human Relations (Mayo); Socio-Technical Systems; Ergonomics; Non Rational Decision Making (Simon); Organizational Behavior; Conflict; Groups in Organizations (Bass, Lewin, Likert); Cooperation, Competition; Organizational Change; Decision Making, Human Error; Human Resources Management; Cases and Experiences.

2° - Services and Public Services; Service and Consulting; Services Marketplace; Supply and Service Production; Process and Value Chain; Customer/user Relationships; Service Quality; Customer Satisfaction; Communications; Strategies; Entrepreneurship; Cases and Experiences

Books:
Favretto, G. (2010). Organizzazione del lavoro per lo sviluppo delle risorse umane. Verona: QuiEdit

Zeithaml, V., Bitner M.J., Gremler, D.D. (2008). Marketing dei Servizi (2° Edizione). McGraw-Hill (capp. 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 12, 13, 15, 16)

Reference books
Author Title Publisher Year ISBN Note
Zeithaml, V., Bitner M.J., Gremler, D.D. Marketing dei Servizi McGraw-Hill 2008
Favretto, G. Organizzazione del Lavoro per lo Sviluppo delle Risorse Umane QuiEdit: Verona 2010

Assessment methods and criteria

AIMS
- The examination aims to assess the achievement of the knowledge of the subject in schedule
CONTENTS
- The contents of the test are in the chapters indicated near the books in schedule
ASSESSMENT METHODS
- Assessment consists in two written examination (a 20 item multiple choice test about the first test based on handbook by Favretto "Organizzazione del lavoro per lo sviluppo delle risorse umane" and the second test based on Zeithaml's book "Management dei Servizi" consists in 2 opened questions);
EVALUATION
- Final score will be the sum of score of every single written examination ( e.g. 20 points on first test (handbook) and 10 points on second test (Zeithaml) will be the final score, i.e., 30 points)

Attending students may choice of taking reserved tests
Erasmus students may choice for an Oral examination



Written examination (choice of taking reserved tests for students who attend); Oral examination for Erasmus students