Organisation of company information systems (i) (2008/2009)

Course not running

Course code
4S01411
Name of lecturers
Federico Brunetti, Claudio Baccarani, Elena Giaretta
Coordinator
Federico Brunetti
Number of ECTS credits allocated
6
Academic sector
SECS-P/10 - ORGANIZATION AND HUMAN RESOURCE MANAGEMENT
Language of instruction
Italian
Period
Secondo semestre dal Feb 23, 2009 al May 30, 2009.

Lesson timetable

Secondo semestre
Day Time Type Place Note
Tuesday 8:30 AM - 10:10 AM lesson Lecture Hall T.3  
Wednesday 8:30 AM - 10:10 AM lesson Lecture Hall T.3  

Learning outcomes

introduction to the main forms of business communication in its internal, external, organizational and marketing implications.

Syllabus

Contents of the course:
a) company, management, environment, stakeholders, informative systems for decisional processes;
b) informative systems for decisions of marketing, analysis of markets needs, marketing mix, personal advertising;
c) company organization, creativity, change and techniques of personal communication.

Assessment methods and criteria

oral and written exam

Teaching aids

Documents