Organisation of company information systems (i) (2007/2008)

Course not running

Course code
4S01411
Name of lecturers
Federico Brunetti, Claudio Baccarani
Coordinator
Federico Brunetti
Number of ECTS credits allocated
6
Academic sector
SECS-P/10 - ORGANIZATION AND HUMAN RESOURCE MANAGEMENT
Language of instruction
Italian
Period
II semestre dal Feb 18, 2008 al May 31, 2008.

Lesson timetable

Learning outcomes

introduction to the main forms of business communication in its internal, external, organizational and marketing implications.

Syllabus

Contents of the course:
a) company, management, environment, stakeholders, informative systems for decisional processes;
b) informative systems for decisions of marketing, analysis of markets needs, marketing mix, personal advertising;
c) company organization, creativity, change and techniques of personal communication.

Assessment methods and criteria

oral and written exam

Teaching aids

Documents