introduction to the main forms of business communication in its internal, external, organizational and marketing implications.
Contents of the course:
a) company, management, environment, stakeholders, informative systems for decisional processes;
b) informative systems for decisions of marketing, analysis of markets needs, marketing mix, personal advertising;
c) company organization, creativity, change and techniques of personal communication.
oral and written exam
Lungadige Porta Vittoria, 17
VAT number 01541040232
Italian Fiscal Code 93009870234
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