the course is meant to introduce the students to the internal and external components of company communication: communication to the organisation and marketing communication.
Contents of the course .
1st module (12 hours): the company, management, stakeholders, informative systems
2nd module (14 hours): informative system in decision-making, marketing mix, advertisement, public relations.
3rd module (14 hours): company organisation, organising forms, creativity, changement.
written and oral test.
Lungadige Porta Vittoria, 17
VAT number 01541040232
Italian Fiscal Code 93009870234
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