Organisation of company information systems (i) (2006/2007)

Course not running

Course code
4S01411
Name of lecturers
Claudio Baccarani, Federico Brunetti, Elena Giaretta
Coordinator
Claudio Baccarani
Number of ECTS credits allocated
6
Academic sector
SECS-P/10 - ORGANIZATION AND HUMAN RESOURCE MANAGEMENT
Language of instruction
Italian
Period
2nd semester dal Feb 19, 2007 al Jun 1, 2007.

Lesson timetable

Learning outcomes

the course is meant to introduce the students to the internal and external components of company communication: communication to the organisation and marketing communication.

Syllabus

Contents of the course .
1st module (12 hours): the company, management, stakeholders, informative systems
2nd module (14 hours): informative system in decision-making, marketing mix, advertisement, public relations.
3rd module (14 hours): company organisation, organising forms, creativity, changement.

Assessment methods and criteria

written and oral test.